AP
3/11/21
BetMGM will offer special sports betting products to Iowa customers who are physically inside a Buffalo Wild Wings restaurant starting Thursday in what the companies say is a first-of-its-kind niche in customized sports betting. The casino company is launching a new feature of its app in Iowa, New Jersey, Colorado, Indiana, Tennessee and West Virginia. It uses geolocation technology to target people who are physically inside a Buffalo Wild Wings restaurant and offers them betting products not available to other customers. David Schwartz, a gambling historian in Nevada, says similar deals could follow with other companies if this arrangement succeeds.