Lang
1/9/24
The new owners of Kum & Go convenience stores plan to retire the brand’s name.
That’s according to a report from CSP Daily News, a magazine that covers the petroleum retailing industry. The organization reports Salt Lake City-based company Maverik, which purchased Kum & Go in September, will retire the name throughout the Midwest sometime in 2025. Stores in Utah, Idaho, Colorado and Wyoming were already rebranded shortly after the takeover. Maverik officials said at the time of the purchase that the stores in Iowa would continue to operate under the “Kum & Go” name, but they left open the option for a later rebranding.
A former Maverik official told CSP Daily News under condition of anonymity that the Kum & Go name didn’t test as well as the company’s other brand names, and that there may have been “concern about the inadvertent double entendre” of the Kum & Go name.
Previous owner Bill Krause founded Kum & Go in 1963.