Lang
7/19/23
Iowa governor Kim Reynolds has introduced a new state logo.
The governor says the new logo will be adopted by executive branch departments and used to market Iowa to attract businesses and workforce and grow the state’s population.
To develop the logo and brand strategy, the state worked with FleishmanHillard, which is the Iowa Economic Development Authority’s marketing agency. The group previously created “This is Iowa”, the state’s tourism campaign, which has aired nationally the last two years.
The new state logo features a landscape scene with a road to the horizon representing opportunity. The governor’s office says the tagline, Freedom to Flourish, communicates a motivating message that in Iowa, there are unlimited opportunities to succeed.
Some critics have noted that the circular logo used for the “o” in “Iowa” looks similar to the Barack Obama logo first used in the 2008 presidential campaign. The logo can be seen under this story on the KCJJ app and at 1630KCJJ.com.
The new Iowa logo will first be used across state government websites, which the governor’s office says will make them more consistent and recognizable to Iowans and others. Plans are also underway to update welcome signs along Iowa’s primary entry points on Interstates 80 and 35 and other roadways.
The governor’s office says the brand implementation will be a phased, months-long approach using existing budgets to replenish or refresh materials as necessary.