UI introduces new “FLIGHT” NIL program

Lang
6/26/21

The University of Iowa athletic department has announced its comprehensive Name, Image and Likeness program…also known as FLIGHT.

School officials say FLIGHT is a cross-departmental effort that “creates and oversees NIL educational programming for Hawkeye student-athletes.” The program will equip Iowa student-athletes with the tools necessary to strengthen their NIL potential.

Under the program, all Iowa student-athletes will have access to tools that will help them excel in the NIL era. Those tools include educational training in the areas of branding, social media, entrepreneurship, networking, and finance, and access to fair market and social strategy evaluations for each student-athletes’ personal social media profiles.

The program also allows the compliance office to track all NIL deals to ensure compliance with NCAA legislation.